A new way to travel

Skycab is a private air transport service that thanks to an app and a network of local pilots provides an alternative solution to the existing transport in Italy (and someday in all Europe). Apart from creating the iOS app, we built a landing page that showcases the product and also explains...

The process

We started with leading the founders through the methodical study of the problem that helped us with crystalizing the "value proposition". In the next step, we identified and validated the assumptions of the business model. In the final step of the process, we confronted the hypotheses with desired features and selected the minimum requirements of our MVP (Minimum Viable Product). The whole process is outlined in our MVP Decision Map.

Brand identity

Once we discovered the main characteristics of the app, we worked on Skycab's brand identity starting from the logo. After exploring several concepts and designs, we have decided to focus on an icon with a minimal, essential look that expresses dynamism and represents the service offered effectively.

Skycab's strengths

Strong design

As with all our products, we love to pay particular attention to the details of the UI and its look & feel. Each element, such as the typography, the iconographic choice, the illustrations, and the color palette are the subject of careful investigation and evaluation.